VOC / Research
Voice of Customer
Raw customer language mined from reviews, DMs, support tickets and social — classified and turned into angles and hooks the whole GTM machine can act on.
Total insights
10
classified verbatims
Pains
3
problem signals
Desires
2
outcome signals
Objections
2
conversion blockers
Insight Stream
Each verbatim is classified, tagged with emotion and persona, and mapped to suggested angles
Trustpilot · Mamme Stressate
Mi sveglio sempre alle 3 di notte con mille pensieri.
AnxietyMamme Stressate65% confidence
Suggested angles
3AM Wake-UpTired But Wired
Instagram DM · Professionisti in Burnout
Sono stanca morta ma appena mi corico la testa parte.
ExhaustionProfessionisti in Burnout73% confidence
Suggested angles
Tired But WiredNot Another Melatonin
Support ticket · Over 50 Sonno Leggero
Posso prenderla mentre allatto?
HopeOver 50 Sonno Leggero81% confidence
Suggested angles
Not Another MelatoninClinical Dosage Receipts
Reddit · Mamme Stressate
La melatonina mi dava incubi strani.
SkepticismMamme Stressate89% confidence
Suggested angles
Clinical Dosage ReceiptsThe Calm Morning
Survey · Professionisti in Burnout
Voglio solo svegliarmi riposata e di buon umore.
ReliefProfessionisti in Burnout65% confidence
Suggested angles
The Calm MorningBreastfeeding-Safe Question
Review · Over 50 Sonno Leggero
Dopo 2 settimane dormo tutta la notte, finalmente.
AnxietyOver 50 Sonno Leggero73% confidence
Suggested angles
Breastfeeding-Safe QuestionMade in EU, Lab-Tested
TikTok comments · Mamme Stressate
non riesco a staccare la testa
ExhaustionMamme Stressate81% confidence
Suggested angles
Made in EU, Lab-TestedThe 9pm Ritual
Support ticket · Professionisti in Burnout
Quanto magnesio contiene per dose?
HopeProfessionisti in Burnout89% confidence
Suggested angles
The 9pm RitualFrom 4 Wake-Ups to 0
Facebook group · Over 50 Sonno Leggero
I miei figli mi svegliano e poi non riprendo sonno.
SkepticismOver 50 Sonno Leggero65% confidence
Suggested angles
From 4 Wake-Ups to 0Sleep Debt Calculator
Survey · Mamme Stressate
Vorrei un rituale serale che funzioni davvero.
ReliefMamme Stressate73% confidence
Suggested angles
Sleep Debt Calculator3AM Wake-Up
VOC is the upstream fuel for the strategy machine — pains, desires and objections flow into the Angle Library on the GTM Map, and winning verbatims become hooks in the Content Factory.