Profile Portfolio

Lumi Profile Portfolio

A persona-locked roster of owned social profiles — each anchored to a buyer persona, funnel stage and angle, and traceable back to the GTM map.

Portfolio Overview

Linked GTM map and aggregate reach

10 profiles

Portfolio: Lumi Profile Portfolio
Linked GTM map: gtm_v2
Profiles: 10
Total followers: 221.3K

No fake-account automation. The system generates profile strategy, naming, bios and creative kits — but only connects real, authorized accounts via OAuth, official APIs or MCP. A human owns each connection.

Profiles

Persona-locked, funnel-mapped owned channels

Lumi Official

lumi.sleep · Instagram

TOFU

ActiveConnected48.2K followers

Persona: Mamme Stressate
Angle: 3AM Wake-Up

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Rituali

lumi.rituali · Instagram

MOFU

ActiveConnected12.1K followers

Persona: Professionisti in Burnout
Angle: Tired But Wired

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Sleep

lumisleep · Tiktok

TOFU

ActiveConnected91.3K followers

Persona: Over 50 Sonno Leggero
Angle: Not Another Melatonin

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Science

lumi.science · Tiktok

MOFU

ActiveConnected8.8K followers

Persona: Mamme Stressate
Angle: Clinical Dosage Receipts

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Italia

lumi.italia · Facebook

MOFU

ActiveExpired15.4K followers

Persona: Professionisti in Burnout
Angle: The Calm Morning

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Over 50

lumi.over50 · Facebook

BOFU

ActiveExpired3.2K followers

Persona: Over 50 Sonno Leggero
Angle: Breastfeeding-Safe Question

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Mamme & Sonno

mamme.sonno · Instagram

TOFU

LaunchingNot Connected22.1K followers

Persona: Mamme Stressate
Angle: Made in EU, Lab-Tested

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Notti Calme

notticalme · Tiktok

TOFU

LaunchingNot Connected6.4K followers

Persona: Professionisti in Burnout
Angle: The 9pm Ritual

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Sleep Lab

lumisleeplab · Youtube

MOFU

PlannedNot Connected4.1K followers

Persona: Over 50 Sonno Leggero
Angle: From 4 Wake-Ups to 0

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.

Lumi Bedtime

lumibedtime · Pinterest

TOFU

PlannedNot Connected9.7K followers

Persona: Mamme Stressate
Angle: Sleep Debt Calculator

Content pillars

sleep educationfounder transparencyUGC testimonialsrituals

Persona-locked profile: pain-led hooks at TOFU, proof at MOFU, drops/community at BOFU. Bio links to quiz funnel.