GTM Map · v2
Go-To-Market Map
The orchestration layer that ties personas to angles, channels and funnel stages — the strategic blueprint every creative wave executes against.
Active
Personas
3
targeted segments
Angles
10
in the library
Channels
6
with missions
Buyer Personas
Segment, awareness and adoption stage with pain/desire/objection mapping
Mamme Stressate
Stressed mothers, 30-45, kids under 10
Persona score92/100
Problem AwareEarly Majority
Pains
- Wakes at 3am with a racing mind
- Exhausted but can't switch off
Desires
- Wake up actually rested
- Be patient with the kids
Objections
- Is it safe while breastfeeding?
- Will it make me groggy?
Professionisti in Burnout
Burned-out professionals, 28-40
Persona score84/100
Solution AwareEarly Adopters
Pains
- Tonno-wired at midnight
- Afternoon crashes
Desires
- Deep sleep without grogginess
- Sustainable energy
Objections
- Show me the dosages
- Is the ashwagandha standardized?
Over 50 Sonno Leggero
Light sleepers, 50-65
Persona score71/100
Product AwareLate Majority
Pains
- Wakes 3-4 times a night
- Light, unrefreshing sleep
Desires
- Sleep through the night
- Something natural and safe
Objections
- Does it interact with my meds?
- Is it natural?
Channel Strategy
One mission per channel, locked to a funnel stage
| Channel | Stage | Mission |
|---|---|---|
| Tiktok | TOFU | Pattern-interrupt pain hooks (3am wake-up) to stop the scroll |
| TOFU | Aesthetic ritual + testimonial reels for problem-aware mums | |
| Meta Ads | MOFU | Proof + dosage receipts driving quiz/starter conversions |
| Youtube | MOFU | Long-form 'why melatonin fails' education + founder story |
| BOFU | Sleep coaching series → bundle/subscription upsell | |
| Community | RETENTION | Telegram/WA rituals, drops, and retention loops |
Angle Library
Prioritized messaging angles by pain × proof × originality
| Angle | Category | Stage | Priority | Status |
|---|---|---|---|---|
| 3AM Wake-Up | Pain | TOFU | 94 | Winner |
| Tired But Wired | Pain | TOFU | 90 | Winner |
| Not Another Melatonin | Differentiation | MOFU | 88 | Winner |
| Clinical Dosage Receipts | Proof | MOFU | 86 | Testing |
| The Calm Morning | Desire | TOFU | 83 | Testing |
| Breastfeeding-Safe Question | Objection | MOFU | 79 | Testing |
| Made in EU, Lab-Tested | Trust | BOFU | 76 | Testing |
| The 9pm Ritual | Mechanism | MOFU | 81 | Proposed |
| From 4 Wake-Ups to 0 | Transformation | BOFU | 85 | Proposed |
| Sleep Debt Calculator | Education | TOFU | 72 | Proposed |
Funnel Map — Sleep Quiz → Starter
Owned funnel · step-by-step conversion
Low risk
132%
Ad → Quiz landing
TOFU261%
Quiz completion
MOFU328%
Offer page
BOFU474%
Checkout
BOFU519%
Subscription upsell
RETENTION