Offer Engine
Offers & Monetization
The monetization layer — anchored offers, bundles and subscriptions mapped to personas and funnel stages, feeding every BOFU touchpoint.
Total offers
3
across the catalog
Active offers
2
live now
Subscriptions
1
recurring revenue
Avg price
€41
catalog mean
Starter Bottle (30 nights)
Single · IT
€29€39-26%EUR
30-night sleep-back guarantee
Bonuses
Free sleep ritual guide (PDF)
Funnel stages
TOFUMOFU
Target personas
Mamme StressateProfessionisti in Burnout
3-Month Calm Bundle
Bundle · IT
€69€87-21%EUR
60-night guarantee
Bonuses
Free shippingSleep coaching email series
Funnel stages
MOFUBOFU
Target personas
Professionisti in BurnoutOver 50 Sonno Leggero
Monthly Subscription
Subscription · IT
€24€29-17%EUR
Cancel anytime
Bonuses
Member-only dropsLoyalty pricing
Funnel stages
BOFURETENTION
Target personas
Mamme StressateProfessionisti in BurnoutOver 50 Sonno Leggero
Where Offers Flow
The offer is the spine of monetization — it feeds every conversion surface
Offer→BOFU ads→Landing page→Email series→Community
Offers anchor BOFU ad copy, landing-page hero blocks, email upsell ladders and community drops — keeping price, guarantee and bonus messaging consistent end-to-end.