Ads OS
Budgets, spend and ROAS across every ad account — with launches risk-gated and only score-cleared creatives eligible for paid distribution.
Launches and spend are gated.
Launching campaigns or spending budget requires a human approval gate. Only creatives scoring ≥ 70 on the creative score are eligible for paid distribution — lower-scoring assets must iterate the hook before they can run.
Ad Accounts
Connected platforms and their currency / status.
Lumi — Meta (IT)
act_889921
Lumi — TikTok (IT)
tt_551200
Campaigns
Budget pacing, ROAS and originating creative wave
| Campaign | Platform | Objective | Budget | Spend / Pacing | ROAS | Wave | Status |
|---|---|---|---|---|---|---|---|
| CW001_TOFU_PainHooks_Prospecting | meta ads | Sales / Quiz starts | €1,500 | €980 | 2.4× | CW001 | Active |
| CW002_MOFU_ProofWave_Retarget | meta ads | Sales / Purchase | €2,200 | €410 | 1.9× | CW002 | Pending Approval |
| CW003_BOFU_Over50_Trust | tiktok ads | Sales | €1,800 | €0 | — | CW003 | Draft |
Paid-Eligible Creatives
Assets clearing the ≥ 70 paid threshold
youtube
Cleared for paid — scale candidate
Cleared for paid — scale candidate
youtube
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate