Command Center

War Room

A single operating picture across strategy, production, channels and spend — with the next best actions ranked by impact.

Active waves

4 total

Assets

24 approved+

Blended ROAS

2.02×

+0.3 wk

Ad spend

€1,390

this cycle

Approvals

awaiting decision

Connectors

6/8

connected

War Room Recommendations

Ranked next-best-actions from the WarRoomAgent

5 open

Scale CW001 winner to €2.5k/day

Scale

Asset_7 holding ROAS 2.6 over 4 days, CPC €0.08 — well above scale rule.

Impact: HighConfidence: 86%

Kill 3 under-threshold MOFU assets

Kill

CW002 assets below creative score 70 and CTR < control after €60 spend.

Impact: MediumConfidence: 78%

Respond to ZzzGummy €5 hook

Risk

Competitor's aggressive TOFU pricing may raise our CPMs; test value-stack counter.

Impact: HighConfidence: 64%

Fix quiz completion leak (61%)

Fix

Biggest funnel drop-off; shortening to 5 questions projected +9% completions.

Impact: HighConfidence: 71%Accepted

Ride 'sleepmaxxing' trend with Sofia Calma

Opportunity

Trend peaking at 88 relevance; AI-influencer pillar fits, fast to produce.

Impact: MediumConfidence: 69%

Approval Queue

Risk-gated actions awaiting a human

View all

@lumi.sleep — 3AM pain reelMedium

Publish Postby SocialOpsAgent

CW002 Meta launch — €2,200High

Launch Campaignby AdsManagerAgent

Create YouTube channel @lumisleeplabMedium

Create Public Profileby SocialOpsAgent

Operating Chain

Every public/paid asset flows through this traceable, approval-gated pipeline

Research→VOC→Blue Ocean→GTM Map→Offer→Experiment→Creative Wave→Content→QA→Approval→Drive→PED→Publishing/Ads→Analytics→Learning→War Room

Creative Waves

Batch strategy + tests in flight

Open

CW001

3AM Pain Hooks — Cold Test

IT · TOFU · €1,500

Live CW002

Melatonin Switch — Proof Wave

IT · MOFU · €2,200

In Review CW003

Over-50 Trust & Safety

IT · BOFU · €1,800

In Production CW004

Subscription Retention Loop

IT · RETENTION · €600

Planning

Recent Agent Runs

Observable, evaluated, validated

Eval

BuyerPersonaAgent

Cluster Personas · today

Succeeded

CreativeStrategyAgent

Generate Angles · yesterday

Succeeded

CopywritingAgent

Write Hooks · 2 days ago

Succeeded

AdsManagerAgent

Draft Campaign · 3 days ago

Needs Review

ComplianceAgent

Check Claims · 4 days ago

Succeeded

AnalyticsAgent

Extract Learnings · 5 days ago

Succeeded

Profiles

221.3K followers

Running experiments

across waves

AI production cost

€418.90

LLM + media

Learnings captured

feeding GTM updates