Production
Creative Waves
Batched creative strategy — each wave bundles personas, angles, channels and a content mix into a single test-and-scale unit, traceable end to end.
Total waves
4
across funnel
Live waves
1
in market
Total budget
€6,100
committed
Assets in production
40
across waves
CW001TOFU
3AM Pain Hooks — Cold Test
Find scroll-stopping pain hooks under €0.10 CPC
- Market
- IT
- Language
- IT
- Budget
- €1,500
- Flight window
- 30 May 2026 → 29 Jun 2026
Channels
TiktokMeta AdsInstagram
Personas
Mamme StressateProfessionisti in Burnout
Angles
3AM Wake-UpTired But WiredThe Calm Morning
Content mix
6× Video Ad4× Static Ad3× UGC
KPI targets
| Metric | Target |
|---|---|
| CPC | <€0.10 |
| Quiz Start Rate | >25% |
| ROAS | >2.0 |
10 assets· 3 experiments
CW002MOFU
Melatonin Switch — Proof Wave
Beat control on CTR + quiz-start rate with proof angles
- Market
- IT
- Language
- IT
- Budget
- €2,200
- Flight window
- 06 Jun 2026 → 06 Jul 2026
Channels
Meta AdsYoutube
Personas
Professionisti in BurnoutOver 50 Sonno Leggero
Angles
Not Another MelatoninClinical Dosage ReceiptsBreastfeeding-Safe Question
Content mix
6× Video Ad4× Static Ad3× UGC
KPI targets
| Metric | Target |
|---|---|
| CTR | >1.5% |
| Quiz Start Rate | >25% |
| ROAS | >2.0 |
10 assets· 3 experiments
CW003BOFU
Over-50 Trust & Safety
Lift purchase rate with trust/safety angles
- Market
- IT
- Language
- IT
- Budget
- €1,800
- Flight window
- 13 Jun 2026 → 13 Jul 2026
Channels
FacebookMeta Ads
Personas
Over 50 Sonno LeggeroMamme Stressate
Angles
Made in EU, Lab-TestedFrom 4 Wake-Ups to 0
Content mix
6× Video Ad4× Static Ad3× UGC
KPI targets
| Metric | Target |
|---|---|
| CTR | >1.5% |
| Quiz Start Rate | >25% |
| ROAS | >2.0 |
10 assets· 3 experiments
CW004RETENTION
Subscription Retention Loop
Reduce churn and lift LTV via ritual content
- Market
- IT
- Language
- IT
- Budget
- €600
- Flight window
- 20 Jun 2026 → 20 Jul 2026
Channels
EmailCommunity
Personas
Mamme StressateProfessionisti in Burnout
Angles
Content mix
6× Video Ad4× Static Ad3× UGC
KPI targets
| Metric | Target |
|---|---|
| CTR | >1.5% |
| Quiz Start Rate | >25% |
| ROAS | >2.0 |
10 assets· 3 experiments