Creative Wave OS
Creative Waves
Batches of strategic content and tests — each wave links market, persona, angle, channels, KPIs and budget into a single shippable unit.
Total waves
4
Live
1
in market
Total budget
€6,100
Experiments
12
across waves
CW001Live
3AM Pain Hooks — Cold Test
Find scroll-stopping pain hooks under €0.10 CPC
Market
IT · it
Funnel
TOFU
Budget
€1,500
Flight
30 May 2026 →
TiktokMeta AdsInstagram
Mamme StressateProfessionisti in Burnout3AM Wake-UpTired But WiredThe Calm Morning
10 assets · 3 experiments
CW002In Review
Melatonin Switch — Proof Wave
Beat control on CTR + quiz-start rate with proof angles
Market
IT · it
Funnel
MOFU
Budget
€2,200
Flight
06 Jun 2026 →
Meta AdsYoutube
Professionisti in BurnoutOver 50 Sonno LeggeroNot Another MelatoninClinical Dosage ReceiptsBreastfeeding-Safe Question
10 assets · 3 experiments
CW003In Production
Over-50 Trust & Safety
Lift purchase rate with trust/safety angles
Market
IT · it
Funnel
BOFU
Budget
€1,800
Flight
13 Jun 2026 →
FacebookMeta Ads
Over 50 Sonno LeggeroMamme StressateMade in EU, Lab-TestedFrom 4 Wake-Ups to 0
10 assets · 3 experiments
CW004Planning
Subscription Retention Loop
Reduce churn and lift LTV via ritual content
Market
IT · it
Funnel
RETENTION
Budget
€600
Flight
20 Jun 2026 →
EmailCommunity
Mamme StressateProfessionisti in Burnout
10 assets · 3 experiments