Analytics OS
Analytics & Attribution
Blended performance across waves, multi-touch revenue attribution and the learning loop that feeds the next batch.
Impressions
690K
all waves
Clicks
12K
12,000
Blended CTR
1.57%
avg across waves
Blended ROAS
2.02×
avg across waves
Attributed revenue
€512
tracked orders
Tracked spend (live)
€1,390
3 campaigns
Per-Wave Performance
Snapshot metrics pulled from connected ad platforms
| Wave | Source | Impressions | Clicks | CTR | Spend | Purchases | ROAS | Captured |
|---|---|---|---|---|---|---|---|---|
| CW001 | Meta | 120K | 2,100 | 1.20% | €980 | 64 | 2.4× | today |
| CW002 | Meta | 155K | 2,700 | 1.45% | €860 | 55 | 2.15× | yesterday |
| CW003 | Meta | 190K | 3,300 | 1.70% | €740 | 46 | 1.9× | 2 days ago |
| CW004 | Meta | 225K | 3,900 | 1.95% | €620 | 37 | 1.65× | 3 days ago |
Live Campaigns
Current campaign state from Ads OS — launches and scaling update this in real time
| Campaign | Platform | Wave | Budget | Spend / Pacing | ROAS | Status |
|---|---|---|---|---|---|---|
| CW001_TOFU_PainHooks_Prospecting | Meta Ads | CW001 | €1,500 | €980 | 2.4× | Active |
| CW002_MOFU_ProofWave_Retarget | Meta Ads | CW002 | €2,200 | €410 | 1.9× | Pending Approval |
| CW003_BOFU_Over50_Trust | Tiktok Ads | CW003 | €1,800 | €0 | — | Draft |