Analytics & Attribution
Blended performance across waves, multi-touch revenue attribution and the learning loop that feeds the next batch.
Per-Wave Performance
Snapshot metrics pulled from connected ad platforms
| Wave | Source | Impressions | Clicks | CTR | Spend | Purchases | ROAS | Captured |
|---|---|---|---|---|---|---|---|---|
| CW001 | Meta | 120K | 2,100 | 1.20% | €980 | 64 | 2.4× | today |
| CW002 | Meta | 155K | 2,700 | 1.45% | €860 | 55 | 2.15× | yesterday |
| CW003 | Meta | 190K | 3,300 | 1.70% | €740 | 46 | 1.9× | 2 days ago |
| CW004 | Meta | 225K | 3,900 | 1.95% | €620 | 37 | 1.65× | 3 days ago |
Attribution Events
Revenue mapped back to creative, channel and model
| Order | Channel | Asset | Revenue | Model | When |
|---|---|---|---|---|---|
| ORD-5000 | Meta Ads | CW001-A01 | €29 | Last Click | today |
| ORD-5001 | CW001-A05 | €69 | Platform Reported | yesterday | |
| ORD-5002 | Tiktok | CW001-A09 | €109 | Linear | 2 days ago |
| ORD-5003 | CW002-A03 | €29 | Last Click | 3 days ago | |
| ORD-5004 | Meta Ads | CW002-A07 | €69 | Platform Reported | 4 days ago |
| ORD-5005 | CW003-A01 | €109 | Linear | 5 days ago | |
| ORD-5006 | Tiktok | CW003-A05 | €29 | Last Click | today |
| ORD-5007 | CW003-A09 | €69 | Platform Reported | yesterday |
Creative Leaderboard
Top scored assets by total creative score
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Cleared for paid — scale candidate
Learning Loop
Validated patterns extracted from spend — winners scaled, losers retired
Pain-led first 2 seconds (3am wake-up) doubles thumb-stop rate vs benefit-led.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
'Not another melatonin' beats generic 'better sleep' on CTR for solution-aware.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
Mamme Stressate convert best at TOFU; Over-50 needs trust proof before BOFU.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
TikTok wins discovery CPC; Meta wins retarget ROAS; email wins LTV.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
3-Month Bundle lifts AOV +38% when anchored against single bottle.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
On-screen dosage numbers raise hold rate; faces outperform packshots at TOFU.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
Quiz completion is the biggest leak (61%); shorten to 5 questions.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library
Question hooks outperform statement hooks for problem-aware audiences.
- Spin 3 variants of winner
- Apply to MOFU retarget
- Update Angle library