Owned Funnel OS
The owned conversion architecture — quiz, advertorials, offer pages and lifecycle flows — instrumented step-by-step so the biggest drop-off is always visible.
Sleep Quiz → Starter
Step-by-step conversion with the biggest drop-off flagged
Ad → Quiz landing
Quiz completion
Offer page
Checkout
Subscription upsell
Biggest drop-off — only 19% convert here. Prioritize this step for optimization.
Funnel Components
The owned assets that make up the conversion system.
Landing page
Quiz entry + pain-led hero with proof badges.
Advertorial
Editorial-style 'sleep receipts' pre-sell page.
Product page
Offer page with dosage transparency and reviews.
Quiz funnel
5-step sleep quiz routing to a personalized offer.
Email flows
Welcome, nurture and post-purchase coaching series.
Lead magnet
Free sleep ritual guide (PDF) as a TOFU opt-in.
Abandoned cart
Recovery sequence with guarantee reminder.
Post-purchase
Onboarding, usage tips and subscription upsell.
Retargeting map
Audience tiers mapped to MOFU/BOFU creative.
BOFU Offers
Bottom-of-funnel offers that close the owned funnel.
3-Month Calm Bundle
Bundle
Monthly Subscription
Subscription